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Q&A with Amber Aarts

With two locations in Amsterdam and Rotterdam, the sneaker store Oqium (@oqium) has constantly brought new visions by infusing the basketball culture into the sneaker game in Europe, and their efforts can be seen in those excelsior graphics used on their social media.

To match the returning of Air Jordan 1 High OG CO.JP “Tokyo” — the 1 of 4 colorways in “Japan“ Pack released in celebration of the new century in 2001 — Oqium’s in-house photographer and designer Amber Aarts (@amber.aarts) created a poster with Japanese calligraphy that reads “Japan, 2001, 2020”. 

It’s that simple, but it still demonstrates the sophistication. 

With our curiosity, we asked a few questions to the designer Amber, to find out her inspiration. 

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