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Q&A with Amber Aarts

With two locations in Amsterdam and Rotterdam, the sneaker store Oqium (@oqium) has constantly brought new visions by infusing the basketball culture into the sneaker game in Europe, and their efforts can be seen in those excelsior graphics used on their social media.

To match the returning of Air Jordan 1 High OG CO.JP “Tokyo” — the 1 of 4 colorways in “Japan“ Pack released in celebration of the new century in 2001 — Oqium’s in-house photographer and designer Amber Aarts (@amber.aarts) created a poster with Japanese calligraphy that reads “Japan, 2001, 2020”. 

It’s that simple, but it still demonstrates the sophistication. 

With our curiosity, we asked a few questions to the designer Amber, to find out her inspiration. 

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Scent of Home

“What’s the scent of your home?”

There is a scent, even though you haven’t really thought that’s the scent of your home, you realize you are arriving home when you smell it, and it makes you relaxed.

This scent only belongs to you, as it’s formed by those objects you have in your place — books, furnitures, plants, and everything else. We all like joyful smells, and the good smells make us enjoy life better.

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