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Q&A with Joose Siira of Nide

Joose Siira, a book freak for whom literature and following book industry trends are a passion and a way of life. In 2015, he founded Nide bookstore (@nidekauppa) with Terhi, and soon after that, Nide became a very popular bookstore for Helsinki citizens and visitors.⁣

We’re very glad to have Joose join 5pm Q&A and talk about his daily life during these days. Also, check out the photos at the end of this article for some books Joose recommended for 5pm audiences!⁣

? How do you start your day?⁣
? I wake up at 6:45 when my 2 year old son decided to wake up. When he’s awake, I’m awake. I did a quick jog in the nearby park, then had an oatmeal and coffee with my fiancee and son.⁣

? What’s your daily drink at home?⁣
? Coffee in the morning, tap water during the day. Pilsner Urquell or well chilled Riesling in the evening, not quite daily though.⁣

? What are you wearing now?⁣
? A flannel shirt by Noah, white corduroy work pants by Supreme, and a pair of Cons.⁣

? During this time of social distancing, what activities are you using to keep cheerful? ⁣
? Instead of swimming, I started jogging. It’s like constant pain and I’m like million miles away from runner’s high, but I’m getting there, slowly but surely.⁣
Also, I’m keeping in touch with my friends via Messenger and WhatsApp. This has been really important for me past few weeks. It doesn’t have to be all serious, it can be a skate clip, a link to good song on Spotify, or a discussion about the current situation. Every message is equally important.⁣

? Have you done something weird that you never did at home?⁣
? I started a band with my son. I learned to play ukulele and he’s playing a stool as a drum.⁣

? What do you like most when staying at home?⁣
? When not working, I spend most of my time with my son. I wish I had time to read and skate more, but at the moment it is what it is.⁣

? What advice would you give to someone who’s struggling in isolation right now?⁣
? Reading. Choose the topic you’re interested in and continue from there. Reading is an endless source of inspiration and information. Fiction, non-fiction, magazines.