— 5pm

Have you ever thought,

you have some friends around you who have done something you didn’t know,

and they will surprise you a lot.

I met Stephen Penny in a local event I hosted in early 2018,

at first he was quietly wandering in the event,

but when I talked to him about streetwear,

he became a different person,

he could keep talking about different things for hours.

And after that I know,

Stephen used to be a banker in several famous banks,

he also hosts The Otherz Podcast.

At the same time,

Stephen is one of the most known Billionaire Boys Club (BBC) collectors in Europe,

and even in the world.

On a recent weekend,

we visited Stephen’s house,

we chatted for a few hours and covered from the streetwear scene in the early 2000s

to his most memorable BBC pieces,

and things happened between him and the BBC brand.

 

Guest: Stephen Penny ( @steverpenny )

Text: @zed.zee

Photos: @maisboi

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What have you planned for the weekends? ⁣⁣
How about going fishing with your friends? ⁣⁣
⁣⁣
The magic of Finland’s nature is,⁣⁣
it calms you down. ⁣⁣
No matter what you have came through during the week,⁣⁣
the nature brings you back to peacefulness. ⁣⁣
⁣⁣
Just walking in the forest,⁣⁣
fishing by the lake,⁣⁣
staying with your best friends,⁣⁣
you will love it. ⁣⁣
⁣⁣
Days are getting colder,⁣⁣
remember to keep yourself warm.⁣⁣
We just bought some new items for this season,⁣⁣
after this fishing trip we want to share some with you.⁣⁣
⁣⁣

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“What’s the scent of your home?”

There is a scent, even though you haven’t really thought that’s the scent of your home, you realize you are arriving home when you smell it, and it makes you relaxed.

This scent only belongs to you, as it’s formed by those objects you have in your place — books, furnitures, plants, and everything else. We all like joyful smells, and the good smells make us enjoy life better.

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First thing, we have to say “WOW!”

An overwhelming number of visitors have dropped by 5pm Market, the supports from all of you are encouraging us a lot to continue this kind of event.

The idea of 5pm Market was born during the last Christmas season, after months and months of developments, we decided to build 5pm Market as a space of various city life elements, a place for people to enjoy the moments and get some inspirations for life. Finally we managed to make it happen.

 

Thanks to Torikorttelit for the awesome location,

thanks to Powau for the fresh drinks,

thanks to Pelago for bringing the beautiful bikes to the space,

thanks to Cloything & Beyond for adding more cool streetwear,

thanks to Vinyl Music for the beats,

thanks to Sofia Future Farm for the coffee,

thanks Red Bull for the energy,

thanks to Kakola for the tasty beers,

thanks to everyone who visited us for the love!

 

Now, please check the photos below, let’s have a recap of that memorable week!

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After a long time of preparation, 5pm Market is finally coming!

 

What is 5pm Market?
It is a pop up shop in Helsinki for a week, including most well known streetwear brands such as Supreme and BAPE, but that’s not all.

The 2-story shop has combined streetwear with different city life elements.
On the first floor you will find books, vinyls, coffee, juice, where you can enjoy the place before shopping some streetwear.
The second floor is the shopping area, you will find some a variety of streetwear and some sneakers.

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This March, we made a “Go North” trip to the northern Finland. When we were planning for the trip, we asked ourselves:

“How about driving through the forests?”

“How about going to somewhere even in the north?”

Then we found Nellim on the map, we believed that’s where we would go. The result is we experienced a life we never had, we could be so close to the nature life, we sat by the fire in a yurt with visitors from different countries, we fell asleep under the starry sky, and much more.

Here we highlighted some memories from the “Go North” trip. Scroll down, let’s go north!

 

Special thanks to Wilderness Nellim, Hertz, Partioaitta, Beyond, Vitamin Well for the supports in this trip.

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When talking about Nordic life, many will have a relaxed feeling. The elements such as coffee, bike, jogging, nature, sea, etc. together have built a lifestyle that many people are dreaming for.

And who have formed these elements in our cities? Like you, we are also curious who are adding fineness to our life little by little, in Nordic Life series, 5pm Magazine will discover the stories with you together.

This time, we are going to know about a talented barista living and working in Helsinki.

Andrew (@thefriendlysamoan), a barista at Kaffa Roastery. He moved from New Zealand to Helsinki 6 years ago. He worked at Johan & Nyström Coffee for 2 years, Café Kokko for 1 year before Kaffa Roastery. His faith in coffee is to make people happy.

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Introduction

While I stayed at an Airbnb in Helsinki, I was impressed by the interior and overall experience of the stay. I became interested to know the man behind this heart-warming flat for travelers away from home, so I contacted its owner Joe.

Woolshed is the place we were meeting, it is a bar & restaurant with a warm name owned by Joe, who is originally from Australia and currently living in Helsinki.

The place is in the city center, right next to Helsinki railway station. When we went in, this sheep shearing-themed space instantly warmed us up with its wooden constructs and thoughtful decors on the walls. Joe was waving to us, with a casual street outfit.

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Introduction

Kalle Kallonen is the founder of Blockfest, it is a hip-hop festival established since 2008, he devotes his passion and time into Blockfest and makes it nowadays Nordic’s biggest hip-hop festival. In 2018, Blockfest brought 75,000 visitors, 22,5 million Euros and 500 jobs to its host city Tampere, while the number is still growing every year. It is undeniable that Kalle’s hard work has grown Finland’s hip-hop culture and industry.

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In the middle of winter, everything slows down.

We need some fun for these dark days, so we decide to go ice fishing with some friends.

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Have you noticed the daytime is getting longer day by day?

Although it is still cold in most Nordic cities, more people have taken off their heavy coats, walking on the street in styles.

On this day, we are going to spend several hours with a friend, and note down the good moments of the day.

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There is something that never stops moving, it is time.

In our cities, numerous clocks are quietly living in the corners —
in the train station, on the streets, Although seldom do we pay attention to them, they are there, telling time to the passing pedestrians.

Sometimes, they tell us to mend our pace.
And sometimes they tell us to enjoy the moment.

Silently, they are affecting our life.
Silently, they bring us to 2019.

Thank you, 2018.
We are ready, 2019.

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“I will meet my friends, many of them are living in different countries now, and they are coming back to Finland for the celebration. We get together on New Year’s Eve every year, and we have some traditions of drinking hot chocolate, eating crepes, and spinning the bottle. We have been doing this for 12 years.”

 

“We haven’t planned for it so much, but we will stay together on New Year’s Eve, just us.”

 

“In Russia, the New Year is more important than Christmas, so we are very excited about the celebration. We are going to meet our friends and we will celebrate it together!”

 

“We don’t know yet, but we will meet some friends. And happy new year!”

 

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During the Christmas holidays, meeting with friends is one of the important things.

Grab some warm coffee, talk about what’s new in life, and go to the Christmas market buying the colorful candies, like we never grew up.

In the old market of the town, fishers and farmers have prepared a good amount of fresh fish and vegetables for people’s tables. In the corner lies a granny’s knitting shop, it has been there for decades.

Many people take out their ugly sweaters from closets, adding some green and red details to the outfits for their festal looking. The whole holidays are full of joyful colors and laughter, and the new year will certainly bring more happiness to the life!

 
Outfit 1
Jacket: Supreme x The North Face
Pants: The North Face Purple Label / Stretch Twill Wide Pants
Sneakers: Air Jordan 1 / Rookie of the Year

Outfit 2
Jacket: The North Face Purple Label  / 65/35 Insulated Soutien Collar Coat
Sweater: Personal item
Pants: Stan Ray / Military ChinoHat: Lawrence & Foster / York Cap

Outfit 3
Jacket: Fjällräven
Shirt: Hélas / Melemele Rugby L/S Polo

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After a long waiting, Christmas finally arrives.

Many things in this season are sharing the brown tints – firewood in the sauna, coffee, chocolate, winter boots…

Brown is a color of warmth and coziness.

Let’s get some brown for this winter!

 

Jacket: The North Face Purple Label / 65/35 Insulated Soutien Collar Coat

T-Shirt: adidas Originals

Jeans: Orslow / One Wash Painter Pants

Sneakers: Air Jordan 1 / DMP Pack

Tote: Sophnet. x Fragment Design

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